What kind of conditions can I set?

Option schemes and Growth Shares allow you to set conditions such as goals and milestones that determine how much equity is distributed (and when). You can use one or more of the following as part of your equity agreements to motivate recipients...

Time-based conditions
  • Be part of the team over a certain period or at a certain date
  • Stay with the business post-acquisition during an earn out period
  • Work for X days / weeks per month (useful for non-executive directors and consultants)
Financial conditions
  • Generate £x in sales (can be tiered)
  • Deliver client work valued at £x or above
  • Profit goal reached
  • Positive profit margin
  • Revenue goal reached
  • Revenue + gross margin target reached
  • Revenue run rate above £x per month for an agreed period of time
  • Generate £x of new business
  • Generate £x in upsells
  • Maintain or reduce churn rate
  • Reduce costs
Value-based conditions
  • Business worth X at a certain date
  • Business sold for X

Output-based conditions
  • Deliver an agreed project
  • To create X blog posts a month
  • To meet KPIs
  • Number of referrals

Funding conditions
  • Secure £x of funding
  • Options issued after funding round

Participation conditions
  • Complete X actions / activities
  • Refer X users to the platform
  • Achieve an average rating of X
  • Achieve an engagement score of X

...or some combination of the above.


Our team, content and app can help you make informed decisions. However, any guidance and support should not be considered as 'legal, tax or financial advice.'